The real secrets to getting your guest posts accepted by bloggers
So you want to grow your writing career with some guest posting. Bloggers like me, whose blogs have some traction, appreciate good guest posts. You may have even heard you can actually make money writing guest posts — I’m not sure that’s true. Google about that and you’ll learn some interesting things.
Do NOT do this, please!
I get several pitches for guest posts most days. Here’s what gets your query dumped immediately in the trash:
When you don’t even look closely enough to see I have a menu item called Guest Posting on every page and read it. Makes you look stupid and is a clue you’ve never ever seen my blog.
When send a form letter saying how much you appreciate my blog. I won’t believe you and I do know how to recognize a form letter.
When you send a pitch about what a good writer you are with links to samples. If you’re not addressing my audience your not solving a problem for me and I’m not interested.
Please, write a real query
Look on my blog for guest posting information. Follow the rules I lay out there or break them only for a good reason, and in a way that lets me know you actually took time to read them.
Act if you’re writing a magazine query. Keep it short and specific. Titles often tell me enough to make a decision. Anything but a specific suggestion is a total waste, for both of us. And you’re bound to piss me off.
Don’t worry about convincing me you’ve been published. I can tell.
And for crying out loud don’t bug me about your query. A gentle reminder after a week or 10 days is fine, and if you don’t hear after that forgive me and move on.
Frank McKinley has an article that gives pretty much this advice in more detail, called How to Write a Dynamite Pitch For Your Guest Post. Don’t feel you have to complement me in spite of what he suggests.
Jathan Maricelli writes about how to be sure your query is rejected, called How to Get Your Query Deleted in 10 Seconds or Less. It’s aimed at magazines that pay, and guest posting usually doesn’t, but it’s got some decent tip.
Write well and often,