Notice and Do What Works for You — Not What Someone Else Says You Should Do
Okay, so in addition to writing and working a startup love but doesn’t pay, I also do some what I’ve come to call whole life coaching.
This morning a client said something like, “I’m getting the signups I want, but I’m not doing it the way I should be doing it.”
“And how should you be doing it,” I asked, genuinely wondering why she was questioning her success.
She responded by telling me that she had learned from a particular how-to-market guru what she should be doing and wasn’t. “I’ve tried doing it that way,” she lamented, “and I hate it.”
I know the feeling! There was a time when a supposed expert would lay out a plan about how to be successful at, well, anything, from cooking to sales. I too tried slavishly following each and every step only to have whatever or me completely blow up. I finally realized that what the experts are really telling me is how they did it.
Their way may make a good story and there may be clues to how I can get it done too, but I’ve learned not to take it as gospel.
Another way to say this is I’ve come to trust my own judgment. I’m pretty clear on knowing what’s good for me and what I’m likely to actually do.
Not so by the way, one way I define successful marketing is as something I’ll actually do over and over again. Rinse and repeat is a decent marketing strategy, especially when you’ve found something that works and you don’t hate it.
As my client and I talked about this I could hear the relief in her voice.
And yeah, here I am telling you, or trying to gracefully show you what to do… please pay attention only if it fits. I know it works for me and some others, but I also know it’s not the only approach or even the best approach for everyone or even many.
You get to decide what works for you.
BTW, my coaching site is https://LifeCoachingOnPurpose.com if you’re curious